Benobrien Smith

What the Big Guys Have Discovered

The first lesson I learned was this: The corporate clients I used to sell to were just not like the resourceful and sometimes crafty small business customer. Those foxes really knew how to exploit a prospective resource who wanted their business. Continuing to treat small business owners the same as corporate clients would be a [...]

Why Selling to the Resourceful Fox Is a Unique Experience

Before I started my own business, I spent almost nine years at an international accounting and consulting firm that primarily dealt with multinational companies. These clients were a far cry from the small business foxes I would be selling to in my new venture. And boy, was I unprepared to deal with one of my [...]